Compass...
For many years, I have always believed in one important idea: From Asia to the World. This belief is not new. In 2000, when Philip Kotler and I wrote ...
Customers are no longer passive audiences who simply receive corporate messages. They are connected, informed, socially influenced, and increasingly d...
The AI era is shifting consumer decision-making from humans to intelligent agents, making it increasingly difficult for brands to maintain visibility ...
WHY: Consumers have more choices than ever, making it harder for brands to compete on products or price alone. WHAT: Explores the future of marketing...
WHY: Consumer demand is increasingly shaped by context and situations, making traditional demographic-based marketing less effective. WHAT: Explores ...
Marketing is a continuous process of adapting to an ever-changing market, what we call “market-ing.” Today, we are entering the era of Marketing 7.0, ...
Burson’s latest research, titled The Credibility Paradox, reveals that reputation is no longer determined by how frequently a brand appears in AI resp...
PT Astra International Tbk has built one of Indonesia’s most comprehensive business ecosystems through a strategy that combines backward integration a...
When James Moore proposed the concept of a business ecosystem in the early 1990s, conditions were very different from today, where one element is high...
At ISMAYA Group, leadership doesn’t announce itself loudly....
Do I really need to read this article? Isn’t it easy to generate a complete marketing strategy today simply by writing a prompt and letting AI do the ...
The healthcare and pharmaceutical industries have undergone significant changes over the past decade....
