Building Storytelling, Avoiding Vanity Metrics: An Entrepreneurial Marketing Perspective

Artificial Intelligence (AI) has become an essential part of our daily lives. Most companies are already using AI as a crucial tool in their efforts to become more competitive, as reflected, among other things, in achieving above-average returns within a strategic cluster or even an industry.

In marketing, AI can be a highly useful tool. With AI, we can analyze mountains of data quickly and accurately. This results in highly efficient workflows. AI significantly improves productivity and even supports various innovation efforts. All of this ultimately leads to increased revenue and improved business profitability.

Significant Impact of AI

In various industrial sectors, AI has begun to replace humans in various aspects of work. According to data from BPS-Statistics Indonesia (2021), the impact of AI varies, with some industries in Indonesia affected by around 30% and others by more than 50%, such as the information and communications industry, financial services and insurance, and corporate services. This situation has led to significant income adjustments for workers due to reduced working hours across various sectors.

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