Branding to Gen Z by Iwan Setiawan - WOW Brand 2024
Iwan Setiawan |
06 April 2024
Perkembangan zaman menuntut para brand untuk terus relevan dengan lintas generasi. Namun, secara demografi, generasi Z (Gen Z) kini mendominasi populasi masyarakat Indonesia sehingga merek perlu menyiapkan strategi agar memperoleh awareness dari mereka.
About the speaker
Iwan Setiawan
CEO Marketeers
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